Barstool Sports is an American digital media company specializing in sports and pop culture content. Founded in 2003 by David Portnoy in Milton, Massachusetts, it has evolved into a prominent platform with a substantial following. In August 2023, Portnoy repurchased Barstool Sports from Penn Entertainment for $1, regaining full control.
The company offers a variety of content, including blogs, podcasts, and video series, featuring personalities like Portnoy and Dan “Big Cat” Katz. Barstool has also expanded into live events; notably, it is hosting back-to-back live shows in San Antonio during the 2025 Men’s Final Four on April 4 and 5.
In addition to its media presence, Barstool Sports has ventured into sports betting. Previously operating as Barstool Sportsbook, the brand was restructured under Penn Entertainment and relaunched as ESPN Bet in November 2023, following a significant partnership with ESPN.
Barstool Sports has played a significant role in shaping digital sports media, known for its engaging content and influential presence in the industry.