Puerto Rican singer Bad Bunny has partnered with Calvin Klein for the brand’s Spring 2025 underwear campaign. Photographed by Mario Sorrenti in Puerto Rico, the campaign features Bad Bunny in white and black boxer briefs and classic tank tops, highlighting his extensive collection of tattoos.
In addition to the photographs, a video accompanies the campaign, set to Bad Bunny’s song “EoO” from his latest album, Debí Tirar Más Fotos. The campaign aims for global visibility with impactful out-of-home placements, eliciting enthusiastic responses from fans.
This collaboration underscores Bad Bunny’s influence in both the music and fashion industries, following his appearance at New York Fashion Week where he sat front row at the Calvin Klein runway show.
For a closer look at the campaign, you can watch the official video here: