Amir “Aura” Khan is a senior from Lake Charles, Louisiana, currently serving as the student manager for the McNeese State University men’s basketball team. In his second season with the Cowboys, Khan has become a central figure, known for his energetic pre-game rituals and engaging personality.
During the 2025 NCAA March Madness tournament, Khan gained national attention by leading the team onto the court while rapping Lud Foe’s “In & Out,” a moment that captivated fans and went viral on social media.
This newfound fame led to several Name, Image, and Likeness (NIL) deals with brands such as TickPick, Buffalo Wild Wings, and Insomnia Cookies, making him the first student manager to secure such endorsements.
Khan’s influence extends beyond the court; his popularity has inspired merchandise like T-shirts bearing his image and even custom socks worn by the McNeese State cheerleaders during tournament games. His story highlights the evolving landscape of college athletics, where student managers can achieve celebrity status and commercial success alongside student-athletes.
For a more in-depth look at Amir Khan’s journey and impact, you might find this video insightful: