Generation Z, often referred to as Gen Z or Zoomers, encompasses individuals born from the late 1990s to the early 2010s. While exact years vary among sources, Pew Research Center defines Gen Z as those born from 1997 onward, with no specific end date .
Characteristics of Gen Z:
- Digital Natives: Having grown up with the internet, smartphones, and social media, Gen Z is highly adept with technology and online communication .
- Pragmatic and Financially Savvy: This generation tends to be pragmatic, often displaying a cautious approach to finances and a strong inclination toward saving and investing .
- Diverse and Inclusive: Gen Z is the most racially and ethnically diverse generation, valuing inclusivity and social justice .
- Mental Health Awareness: Raised amidst economic uncertainties and global challenges, many Gen Z individuals are prone to anxiety but are also more open about discussing mental health issues .
- Environmental Concerns: Climate change and environmental sustainability are significant concerns for Gen Z, influencing their consumer behaviors and activism .
Recent Trends Among Gen Z:
- Nostalgic Media Consumption: There’s a growing trend among Gen Z to seek tangible, collectible media, leading to the revival of print magazines like i-D, which returned to UK newsstands in March 2025 .
- Digital Detox: Many Gen Z individuals are embracing offline experiences, such as using basic “dumb phones” to reduce screen time and improve mental well-being .
- Homeownership Challenges: High property prices and mortgage rates have made homeownership less attainable for Gen Z, with only about a quarter owning homes as of 2024 .
Understanding Gen Z is crucial for businesses, educators, and policymakers to effectively engage with and support this influential generation as they continue to shape cultural and societal landscapes.