JoJo Siwa, born Joelle Joanie Siwa on May 19, 2003, in Omaha, Nebraska, is an American singer, dancer, actress, and media personality. She gained prominence in 2015 as a dancer on the reality television show Dance Moms alongside her mother, Jessalynn Siwa. In 2017, Siwa signed with Nickelodeon, leading to appearances in various shows and films, including her own feature film, The J Team, in 2021.
Her music video for “Boomerang” has amassed over 1 billion views. In 2020, she was named one of Time’s 100 most influential people.
In recent years, Siwa has undergone a significant image transformation. At the 2024 iHeartRadio Music Awards, she debuted a more mature, edgy look, drawing inspiration from rock bands like KISS. This rebranding continued with the release of her EP Guilty Pleasure in July 2024, featuring singles like “Karma” and “Choose Ur Fighter.”
At the 2025 iHeartRadio Music Awards, Siwa made a striking appearance with an elaborate custom wig and a denim outfit from Versace. Her makeup featured pastel gemstones, and she hinted that this aesthetic aligns with her upcoming music direction.
Beyond her entertainment career, Siwa has been an advocate for anti-bullying initiatives and has expressed curiosity about social media regulations affecting younger audiences, acknowledging both the pressures and positive aspects of her online presence.
For more about JoJo Siwa, you can visit her official website at jojosiwa.com or follow her on Instagram at @itsjojosiwa.