Rolex, established in 1905 by Hans Wilsdorf and Alfred Davis in London, is a prestigious Swiss watch manufacturer renowned for its precision and luxury. The brand’s timepieces are celebrated for their enduring design and exceptional craftsmanship.
Recent Releases:
At the Watches & Wonders 2025 event, Rolex introduced several noteworthy models:
- Land-Dweller: This new sports watch features Rolex’s first “high frequency” caliber movement for enhanced accuracy and a “Dynapulse” escapement for improved durability. Its design includes a modified Jubilee bracelet and an angular case inspired by the Oysterquartz. The Land-Dweller is available in platinum, rose gold, and “white Rolesor” in 36 mm and 40 mm sizes, with prices ranging from 13,300 to 111,500 Swiss francs.
- GMT-Master II and Daytona: Rolex unveiled two festive GMT-Master models and a turquoise-dial Daytona, adding vibrant options to these iconic lines.
Starter Watch Recommendations:
For those new to luxury watch collecting, Rolex offers excellent entry points:
- Men’s: The Oyster Perpetual is a timeless and versatile choice.
- Women’s: The Datejust is a classic and customizable option.
Purchasing a Rolex:
To explore Rolex’s collections or find authorized retailers, visit the official Rolex website.